REDEFINED, RELOADED AND REIMAGINED
The coolest outdoor motoring, sports & urban lifestyle event will be back and bigger than ever in 2022!
Find us at the same beautiful outdoor location, Dubai Harbour from the 17 - 19 November 2022
Celebrate the 50th Golden Jubillee with Dubai Supercar Parade on 27th November – From modern to iconic, catch them taking over Dubai Marina
Brought to you by Adidas – not to be missed!
A combination of the rarest classics, the most capable overlanders and slammed cars with serious attitude, all carefully handpicked by CarCulture.ae, Alternative will show you that there’s much more to the car scene than the superficial, opening your eyes to new possibilities across three distinct areas: Urban, Classic and Adventure.
Don’t expect to see these cars on Sheikh Zayed Road – the curation will display the country’s most head-turning, standout custom cars you’d never find in a flashy car showroom. From one-of-a-kind classics to the latest in urban car culture, it will be the most extraordinary curation of crowd-pulling custom cars this season.
Perfect for thrill seekers , jump in the driver’s seat of a dirt buggy and let those firm grip tyres do their job, as you take on purpose-built dirt tracks with challenging corners, tricky chicanes and high-speed straights
Feel the drifting rush as you sit next to expert drift drivers and experience hair-raising bends at smoke-raging speed in a controlled environment.
All visitors can try their luck at the hoop to win prizes! Plus full agenda of entertainers and performers.
Padel Hit, Padel Tennis Court 20X10M, Daily Competitions, DJ Keep’n the Buzz, F&B plus seating area
Be the first to experience awesome line ups from Bentley, land rover, Lamborghini, Aston Martin, Mercedes, Infiniti, Nissan, General Motors and more
A fight club- style graffiti battle: The ultimate battle to in quest for the best street artist
Feel the drifting rush with Ahmed Daham
BMW, Mercdes, Nissan, and Tesla bringing the best of the future
Experience the sophistication of time from the likes of Frank Mueller & Maurice De Mauriac
UAE Car Clubs brings you a unique chance to join the region’s largest custom car competition.
Get stoked with the new Hadean launch from Evolve Skateboards
Sick kicks & special collectibles
Skate the day away with pumping tunes, skate lessons, and live performances.
Fancy seeing one of only 30 ever made Buggatti Cheron 110 or a 1969 Ford Mustang Fastback?
Start your engines with region’s first virtual motor sports tournament
Find an array of pop up food concepts from Nikki Beach, Ting Irie and 25H Hotel
GAME CHANGERS INSPIRING GREATNESS TOUGH & ALIVE CHALLENGING ALL BOUNDARIES
Get inspired by unparalleled automobile masterpieces and intensely passionate heros of the road.
Where signature food dishes are just as high art as the cars – find what tickles your taste buds with an array of food concepts.
Find your sleek & savvy in Dynamic Dubai with chic urban inspirations tosuit your style and passion.