superplay @ #NOFILTERDXB!
The ultimate background of play is here! From flying boats, and e-copters to movie-like 3wheel motorbikes! A showcase of the ultimate beyond the range toys to kick your lifestyle up a notch.
This year, #NOFILTERDXB is taking the event beyond the range and introducing the SUPERPLAY lifestyle! If your company specialises in any of the below products or services, this is the sector for you!





E-copters
Leisure
(wow factor toys)
Lifestyle apparel
(golf, grill, big boys toys etc)
Unique motoring
(3-wheels motorbikes, buggies, etc)
Aviation
(jets, leisure experience & more)
Why #NOFILTERDXB?
#NoFilterDXB was Dubai’s answer to shaping an entirely new experiential format, with a focus on encouraging motoring names to adapt to a new format of engaging with consumers through experiences and interaction.
That means you can directly tap into 25,000+ buyers looking for the latest, greatest and most innovative new motors & lifestyle gear hitting the market.
TAKE YOUR BRAND TO THE NEXT LEVEL!
NOFILTERDXB’s exhibitors engaged with consumers through experiences and product interactions that attracted new brand fans and ambassadors



REGION’S FIRST FLOATING FOOTBALL PITCH BY ADIDAS
Adidas levelled up their customer experience bringing the region’s first-ever floating football pitch to the event! Attendees could interact, take part in competitions and Adidas hosted tournaments all weekend to find the country’s freshest footy talent
BASKETBALL COURT BY ANTA SPORTS
Anta Sports shot the ultimate hoop by sponsoring our basketball court – engaging with visitors through entertainment slots, competitions and performers during the event. The activation created unique 1-on-1 experiences with their audience.
MOTORING E-SPORT TOURNAMENT BY RACEROOM
RaceRoom Middle East, the popular e-sport organiser, hosted a motoring tournament at #NoFilterDXB to find the Middle East’s best e-sports racers with a prize pool of AED 20,000
Brands who participated in 2021




What sets us apart?
Unlike traditional or online marketing efforts, experiential marketing is a uniquely fast and effective way to build brand awareness through face-to-face connections with consumers. It engages all five senses, sparking emotions that form lasting memories which have been shown to drive brand loyalty
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Connect directly with your target audience to generate tangible and quantifable leads
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Place your products directly in the hands of buyers
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Create a bespoke experience that will leave a lasting impression on your audience
The results speak for themselves! Hear from why our exhibitors choose #NOFILTERDXB
Get the show on the road

Want to put foot to the pedal on your marketing campaign for this year?
Get in touch today to see how you can take your brand to the next level at #NOFILTERDXB