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URBAN II: BE THE EXCEPTION
urban ii Be The
Exception
An enclave of infinite choices that define our modern way of urban living. For the family, business executives, and those driven by the aspiration to shine.

Living life on the edge is the only way you know.

Non-conformists with a soul. They are not bound by the rules of the world, yet are fiercely protective of their beliefs. The idealist armed with sheer conviction and imagination. An enclave for everything bespoke. Honoring the individual spirit and the freedom to be yourself or whatever you choose

Your ultimate motoring and lifestyle festival will present the largest line up of marques and brands, epitomizing the love of adventure:

Be the exception will magnify the raw beauty of automobile and present the allures of, yachting, fashion, and art to complete the urban lifestyle experience

AUTOMOTIVES

Get inspired by unparalleled automobile masterpieces and intensely passionate heros of the road.

AUTOMOTIVES
CULINARY EXPLORATION

Where signature food dishes are just as high art as the cars – find what tickles your taste buds with an array of food concepts.

CULINARY EXPLORATION
FASHION & ART

Find your sleek & savvy in Dynamic Dubai with chic urban inspirations tosuit your style and passion.

FASHION & ART
CHASE ALL THAT IS DARING, CONVENTION-DEFYING, THRILL-CHASING AT #NOFILTERDXB WITH OUR EXCITING ONSITE FEATURES:
GOLD - Single Entry - ADULT Adult one day access to ALL show zones Included: •Access to ALL show zones: URBAN I – BE THE SOPHISTICATION, URBAN II – BE THE EXCEPTION, URBAN III – BE TE ADVENTURE •Access to premium brands and experiences inside URBAN I: Nikki Beach Lounge, The Watch Lounge, Bentley, Aston Martin, The Luxx Art, Levvvel, Jumy NFT Gallery, YouBetterFly, Talks, Cara Paris, Maserati, F1srt Motors •Access to standard activations and experiences, including: Redbull drifting (spectator experience – FRIDAY & SATURDAY ONLY), bike stunts (spectator experience), night cycling classes, roller skating lessons & live performances, custom car curation and competitions, live music, padel tennis rapido tournament, art exhibitions, skate park, 3x3 basketball, floating football pitch, and e-gaming tournament Excluded: •Premium experiences Tandem Co-Driver Drift Experience and Buggy Drive Experience are not included
 SILVER - Single Entry - ADULT
SILVER - Single Entry - ADULT Adult one day access to SELECT show zones Included: •Access to show zones: URBAN II – BE THE EXCEPTION, URBAN III – BE TE ADVENTURE •Access to standard activations and experiences, including: night cycling classes, roller skating lessons & live performances, custom car curation and competitions, live music, padel tennis rapido tournament, art exhibitions, skate park, 3x3 basketball, floating football pitch, and e-gaming tournament Excluded: •Zone URBAN I – BE THE SOPHISTICATION not included (premium zone, accessible with the GOLD ticket). Please note brands and experiences inside Urban I: Nikki Beach Lounge, The Watch Lounge, Bentley, Aston Martin, The Luxx Art, Levvvel, Jumy NFT Gallery, YouBetterFly, Talks, Cara Paris, Maserati, F1srt Motors •Spectator experiences Redbull Drifting (FRIDAY & SATURDAY ONLY) & Bike Stunts not included •Premium experiences Tandem Co-Driver Drift Experience and Buggy Drive Experience not included
 Single Entry - Youth ( 12 -18 years )
Single Entry - Youth ( 12 -18 years ) Youth one day access to SELECT show zones and activations. Included: •Access to show zones: URBAN II – BE THE EXCEPTION, URBAN III – BE TE ADVENTURE •Access to standard activations and experiences, including: night cycling classes, roller skating lessons & live performances, custom car curation and competitions, live music, padel tennis rapido tournament, art exhibitions, skate park, 3x3 basketball, floating football pitch, and e-gaming tournament Excluded: •Zone URBAN I – BE THE SOPHISTICATION not included (premium zone, accessible with the GOLD ticket). Please note brands and experiences inside Urban I: The Watch Lounge, Bentley, Aston Martin, The Luxx Art, Levvvel, Jumy NFT Gallery, YouBetterFly, Talks, Cara Paris, Maserati, F1srt Motors •Spectator experiences Redbull Drifting (FRIDAY & SATURDAY ONLY) & Bike Stunts not included •Premium experiences Tandem Co-Driver Drift Experience and Buggy Drive Experience not included
 Single Entry - Youth ( 12 -18 years )
Family ( Two Adults + Two Youngsters ) One day access for 2 adults and 2 youth between 12-18 years*. Included: •Access to show zones: URBAN II – BE THE EXCEPTION, URBAN III – BE TE ADVENTURE •Access to standard activations and experiences, including: night cycling classes, roller skating lessons & live performances, custom car curation and competitions, live music, padel tennis rapido tournament, art exhibitions, skate park, 3x3 basketball, floating football pitch, and e-gaming tournament Excluded: •Zone URBAN I – BE THE SOPHISTICATION not included (premium zone, accessible with the GOLD ticket). Please note brands and experiences inside Urban I: Nikki Beach Lounge, The Watch Lounge, Bentley, Aston Martin, The Luxx Art, Levvvel, Jumy NFT Gallery, YouBetterFly, Talks, Cara Paris, Maserati, F1srt Motors •Spectator experiences Redbull Drifting (FRIDAY & SATURDAY ONLY) & Bike Stunts not included •Premium experiences Tandem Co-Driver Drift Experience and Buggy Drive Experience not included *Children under 12 are granted free access
 Family ( Two Adults + Two Youngsters )
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