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A combination of the rarest classics, the most capable overlanders and slammed cars with serious attitude, all carefully handpicked by CarCulture.ae, Alternative will show you that there’s much more to the car scene than the superficial, opening your eyes to new possibilities across three distinct areas: Urban, Classic and Adventure.

Don’t expect to see these cars on Sheikh Zayed road – the curation will display the country’s head-turning, stand out custom cars you’d never find in a flashy car showroom. From one-of-a-kind classics to the latest in urban car culture, it will be the most extraordinary curation of crowd-pulling custom cars this season.

A NEW ERA OF EXPERIENTIAL MOTORING IS HERE. SEE IT ONLY AT #NOFILTERDXB

What will you see at Alternative?

Offering something for everyone, Alternative won’t be limited to Japanese cars with their chassis touching the concrete of Dubai Harbour – though there will be plenty of those. They’ll be accompanied by classics restored to a high degree of precision by their passionate owners as well as plenty of adventure-focused overlanders that have been built to take on the harsh Middle Eastern deserts.

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ABOUT CARCULTURE.AE

Made up of car guys who also happen to be skilled photographers, writers and videographers, CarCulture.ae is a media production company with no clients; we do what we do because we love spotlighting the parts of UAE car culture that you don’t see. More than a scene full of rented supercars, the UAE is home to some of the most passionate and dedicated enthusiasts in the world and it’s our job to showcase their hard work.

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